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Jared Petersen
Jared Petersen
Straightforward, LLC
  • BUSINESS, GROUP & PREMIUM TRAVEL

    Travel built around the people and purpose behind it.

    From executive and business travel to groups, conferences, cruises, and premium leisure experiences, I help research the possibilities, compare the options, and coordinate the details around the people and purpose behind the trip.

A DIFFERENT STARTING POINT

The destination is only part of the decision.

Searching for “the best” hotel, cruise, destination, or itinerary is easy.

Figuring out what is best for these travelers, for this purpose, at this time, and within this budget is the harder part.

I start with the people behind the trip: who is traveling, why they are going, what matters to them, what constraints exist, and what kind of experience they are trying to create.

Then the destination, suppliers, itinerary, transportation, accommodations, and experiences can be evaluated around that outcome.

The goal isn't simply to find somewhere to go. It's to build a trip that fits.

TRAVEL BY PURPOSE

Different trips need different kinds of planning.

Business & Executive Travel

Flights and hotels are only part of business travel. Location, schedules, meetings, ground transportation, traveler preferences, reliability, and the purpose behind the trip all influence what makes sense.

Groups & Conferences

Coordinating travel for multiple people introduces room blocks, arrivals, departures, transportation, meeting space, group activities, communications, payments, and dozens of details that have to work together.

Cruises & Premium Leisure

Leisure travel should reflect how people actually want to spend their time—not simply what happens to be most advertised. Cruises, resorts, destinations, excursions, and itineraries can all be compared around the experience you want.

Exploratory Destinations

Some of the most interesting trips begin outside the obvious tourism markets. I research emerging, underserved, and less-familiar destinations to understand what they offer and who they may be right for.

MORE OPTIONS. BETTER CONTEXT.

Travel gets complicated when there are too many choices without enough context.

Airlines, hotels, resorts, cruise lines, tour operators, destination companies, rental-car providers, venues, transportation providers, booking platforms, and travel experiences all compete for attention.

Each supplier is good at explaining why its own option is attractive.

What travelers often need is someone looking across the options and asking a different question:

Which combination makes the most sense for this trip?

That is where research, supplier comparison, and travel-advisor relationships become valuable.

HOW I APPROACH THE TRIP

Start with the travelers and purpose. Build the trip around them.

I start by understanding who is traveling, why they are going, and what matters most. Then I establish the important parameters, research the possibilities, compare meaningful differences, and coordinate the suppliers and logistics into a practical trip.

The goal isn't simply to find somewhere to go. It's to build a trip that fits.

WHEN MORE PEOPLE MEANS MORE MOVING PARTS

Group travel starts to look a lot like project management.

The complexity increases quickly when multiple travelers need to arrive, stay, meet, move, eat, participate, and return home on different schedules.

Depending on the trip, coordination may include:

  • room blocks;
  • conference or meeting space;
  • air travel;
  • airport transportation;
  • ground transportation;
  • group dining;
  • excursions and activities;
  • accessible transportation;
  • schedule coordination;
  • traveler communications;
  • name lists and payments; and
  • different arrival and departure times.

Someone has to understand how all of those pieces connect.

That is where travel orchestration becomes especially valuable.

PREMIUM LEISURE TRAVEL

The right leisure trip is the one that fits the people taking it.

A highly rated resort may be wrong for the family staying there. The most popular cruise itinerary may not fit the travelers taking it. And the destination everyone recommends may not match the experience someone actually wants.

I help compare the options around the things that matter to the travelers themselves—pace, activities, accommodations, food, accessibility, entertainment, exploration, relaxation, budget, timing, and who is traveling together.

Cruises

Compare ships, cruise lines, itineraries, ports, cabins, dining, activities, excursions, and the overall onboard experience.

Vacations & Resorts

Match destinations and accommodations to the travel style, priorities, budget, and experience behind the trip.

Experiences & Excursions

Explore tours, activities, cultural experiences, local guides, attractions, and other ways to make the destination part of the story.

BEYOND THE OBVIOUS DESTINATIONS 

Sometimes the most interesting opportunity is somewhere people are not looking yet.

I am particularly interested in destinations and smaller markets that have the ingredients for a compelling trip but receive less attention than established tourism centers.

That can include communities served by smaller airports, cruise ports, regional destinations, emerging tourism markets, and places where local experiences may be more important than large resort infrastructure.

Exploring these markets means asking practical questions:

Can people get there? Where will they stay? What will they do? Who are the local suppliers? What makes the trip worth taking?

That research helps determine not only whether a destination is interesting—but whether it can become a practical travel experience.

THE RIGHT PARTNERS MATTER 

A good itinerary depends on the suppliers behind it.

Travel planning can involve hotels, resorts, cruise lines, airlines, destination management companies, tour operators, local guides, transportation companies, rental-car providers, attractions, insurance providers, and booking platforms.

Advisor, agency, supplier, and affiliate relationships can provide access to options, expertise, and booking opportunities that help move a trip forward.

The supplier relationship should support the traveler's requirements rather than define them.

Start with the traveler. Then find the partners that fit.

Some travel, supplier, agency, affiliate, or referral relationships may result in compensation. Relevant relationships are disclosed where appropriate.

READY TO EXPLORE? 

Some travel decisions can start in the Marketplace.

Browse selected travel resources, planning services, supplier opportunities, destinations, experiences, and partner offers when you are ready to move from inspiration toward a specific option.

​START A TRAVEL REQUEST

Tell me about the trip.

Dates and destinations don't need to be finalized. Tell me who is traveling, what you want the trip to accomplish, what matters most, and whatever details you already know.

OR TALK IT THROUGH

Prefer a conversation?

Schedule a 30-minute travel planning conversation.