Privacy Policy

Straightforward, LLC respects your privacy and wants you to understand what information may be collected when you visit Jared Petersen's website, how that information may be used, and the choices available to you.

This Privacy Policy applies to this website and to information collected through website forms, email links, booking or inquiry requests, analytics tools, and other services connected to this website.

When this policy uses the terms “we,” “us,” or “our,” it refers to Straightforward, LLC and the services offered through Jared Petersen's website.

Information you choose to provide

You may provide personal information when you contact us, submit a form, request information, book a conversation, inquire about technology or travel services, make a purchase, or otherwise communicate with us.

Depending on what you are requesting, this information may include your:

• name;
• email address;
• phone number;
• company or organization;
• job title;
• technology or procurement needs;
• travel interests or preferences;
• information about a group, event, conference, or trip;
• questions, comments, and other information you choose to provide.

Please do not send sensitive personal, financial, medical, passport, account-password, or other highly confidential information by ordinary email unless we specifically ask you to provide it through an appropriate secure method.

Information collected automatically

When you use this website, certain technical information may be collected automatically by the website platform, cookies, analytics tools, and similar technologies.

This may include information such as:

• browser and device type;
• operating system;
• pages viewed;
• links clicked;
• referring website or source;
• approximate geographic location;
• date and time of visits;
• cookie or similar identifiers;
• information about how visitors interact with the website.

We use this information to understand how the website is being used, improve content and navigation, measure the effectiveness of our communications, troubleshoot problems, and improve the overall user experience.

How we use information

We may use information collected through this website to:

• respond to questions and inquiries;
• provide requested technology, procurement, travel, or advisory services;
• schedule meetings or consultations;
• research solutions, suppliers, destinations, or travel options related to a request;
• communicate about an active request, project, booking, or relationship;
• process or support purchases and transactions;
• improve our website, content, services, and customer experience;
• understand which pages, articles, services, or offers are useful to visitors;
• maintain website security and prevent abuse;
• comply with legal, regulatory, contractual, or accounting requirements.

We do not use information submitted through this website to create or sell unrelated marketing lists.

Cookies and analytics

This website may use cookies and similar technologies for essential website functions, preferences, analytics, performance measurement, and other purposes.

Where available, you may use the website's cookie settings to accept, decline, or manage optional cookies.

You may also control cookies through your browser settings. Blocking some cookies may affect how parts of the website function.

We may use website analytics tools to understand general visitor behavior, such as which pages are visited, how visitors arrive at the site, and which links are used.

We use this information to improve the website and understand the effectiveness of our content and services.

Contact forms, email, and communications

If you submit a form or contact us by email, we may retain the information you provide so that we can respond to your request and maintain appropriate business records.

Messages may be stored or processed using business communication, customer relationship management, productivity, or other technology platforms used by Straightforward, LLC.

If you ask us to contact you regarding a specific service or opportunity, we may use the information you provide for that purpose.

Marketplace, purchases, and payments

This website may link to or integrate with an online Marketplace operated through Zoho Commerce or other commerce platforms.

When you make a purchase or submit transaction information, additional information may be collected to process the transaction, such as your name, contact information, billing or shipping information, order information, and payment-related details.

Payment information may be processed by payment processors or commerce platforms rather than directly by this website.

We may receive information needed to fulfill, support, account for, or communicate about a transaction.

Travel requests

If you contact us regarding travel, you may choose to provide information about travelers, destinations, dates, budgets, preferences, accommodations, transportation, or other trip requirements.

We use that information to research and assist with the travel request.

Additional information may be required later by airlines, cruise lines, hotels, tour operators, travel suppliers, insurance providers, or other companies involved in a booking. When appropriate, those companies' own privacy policies and terms will govern information provided directly to them.

Affiliate and partner links

Some content on this website may contain links to suppliers, travel providers, technology companies, retailers, booking platforms, or other partners.

Some of these links may be affiliate or referral links. This means Straightforward, LLC or Jared Petersen may receive compensation, a commission, referral credit, or another benefit if you click a link, request information, or make a purchase.

When you follow a link to another website, that organization's privacy practices apply to information collected on its website.

See our Affiliate Disclosure for additional information about affiliate and partner relationships.

How information may be shared

We may share information when reasonably necessary with service providers or business partners that help us operate the website or provide the service you requested.

These may include providers supporting:

• website hosting;
• email and communications;
• customer relationship management;
• analytics;
• forms;
• scheduling;
• ecommerce and payments;
• technology suppliers;
• travel suppliers;
• professional services;
• security and fraud prevention.

We may also disclose information when required by law or when reasonably necessary to protect our rights, users, systems, or business.

We do not knowingly sell personal information for monetary consideration.

Third-party websites

This website contains links to websites and services that we do not control.

That may include technology suppliers, travel providers, affiliate partners, social networks, booking platforms, and other external services.

Their privacy policies and practices may differ from ours. We encourage you to review the privacy information provided by a third-party website before submitting personal information to it.

Information retention

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business and transaction records, to support an ongoing customer or partner relationship, or to satisfy legal, accounting, contractual, or security obligations.

When information is no longer reasonably needed, we may delete, anonymize, or otherwise dispose of it.

Information security

We use reasonable administrative, technical, and organizational measures intended to protect information under our control.

However, no website, email system, internet transmission, or electronic storage system can be guaranteed to be completely secure.

For that reason, please use appropriate care when deciding what information to send electronically.

Your choices and privacy rights

Depending on where you live and the laws that apply, you may have rights regarding your personal information.

These may include the ability to request information about personal information we maintain about you, request corrections, request deletion, or object to certain uses of your information.

You may also contact us to:

• update information you previously provided;
• request removal from non-transactional communications;
• ask a privacy-related question;
• request access to or deletion of information where applicable.

We may need to verify your identity before completing certain requests.

To make a privacy request, email:

info@sfwd.co

Subject: Privacy Request

Children

This website is intended for general business and travel audiences and is not directed toward children under 13.

We do not knowingly seek to collect personal information from children under 13 through this website. If we learn that such information has been submitted without appropriate authorization, we will take reasonable steps to remove it.

Changes to this Privacy Policy

We may update this Privacy Policy as our website, services, technologies, suppliers, or legal obligations change.

When we make changes, we will update the Last updated date at the top of this page.

We encourage visitors to review this page periodically.

Contact us

Questions about this Privacy Policy or our privacy practices may be sent to:

Straightforward, LLC
Attn: Jared Petersen
Email:info@sfwd.co