Legal & Disclosures

Use of this website

This website is provided for general informational, educational, business development, and communication purposes.

By using this website, you agree to use it lawfully and in a manner that does not interfere with the operation, security, or availability of the website or the ability of others to use it.

Content on this website may be changed, updated, corrected, or removed at any time without notice.

Business identity

Jared Petersen provides business technology, procurement, partner matchmaking, travel, content, and related advisory services through or in association with Straightforward, LLC.

Unless specifically stated otherwise, services, contracting, invoicing, fulfillment, and other business transactions are provided through Straightforward, LLC or through the applicable third-party supplier or partner.

Information is not a guarantee

The information on this website is intended to help visitors understand options, evaluate alternatives, and make more informed decisions.

Technology products, supplier capabilities, pricing, availability, travel schedules, destinations, inventory, promotions, regulations, and other information can change.

We make reasonable efforts to provide useful and accurate information, but we do not guarantee that every piece of information on this website will always be complete, current, error-free, or appropriate for every situation.

Before making an important purchase, contractual commitment, booking, or business decision, you should verify the information that is material to your decision.

Independent evaluation and recommendations

Our goal is to help identify and compare options that fit the outcome being pursued.

Recommendations may be informed by research, professional experience, supplier relationships, available products or services, customer requirements, geographic availability, commercial relationships, and other relevant factors.

A recommendation does not mean that a particular supplier, product, service, destination, or travel option is the only available choice or the right choice for every person or organization.

Quotes, pricing, and availability

Prices, quotes, rates, discounts, inventory, promotions, travel availability, supplier availability, and other commercial terms shown or discussed through this website are subject to change unless confirmed in a binding agreement or booking.

A website inquiry, request for information, consultation, or quote request does not itself create a contract or guarantee availability.

Final pricing and contractual terms may be provided by Straightforward, LLC or by the applicable supplier, carrier, travel provider, booking platform, or other third party.

Technology suppliers and services

Technology products and services may be provided by independent manufacturers, carriers, software companies, cloud providers, distributors, service providers, and other suppliers.

Those providers may establish their own terms, warranties, service commitments, privacy practices, acceptable-use policies, support arrangements, and other requirements.

Straightforward, LLC does not control every aspect of a third-party supplier's products, networks, platforms, services, operations, or policies.

Travel services

Travel products and services may be provided by airlines, cruise lines, hotels, resorts, tour operators, rental-car companies, destination management companies, insurance providers, booking platforms, and other independent travel suppliers.

Travel is subject to the terms, conditions, schedules, availability, cancellation policies, entry requirements, health requirements, weather conditions, operational decisions, and other rules established by the applicable providers or authorities.

Travelers are responsible for reviewing applicable booking terms and ensuring they possess required identification, travel documents, permissions, and other requirements for their trip.

Third-party websites and services

This website may link to websites, platforms, products, services, booking systems, suppliers, affiliates, and other resources operated by third parties.

A link does not mean that we control the third party or its website.

Third-party websites may have their own terms, privacy practices, security practices, accessibility features, pricing, policies, and content.

You should review the applicable terms and policies when using a third-party service.

No professional legal, tax, financial, or medical advice

Unless specifically stated otherwise as part of a qualified professional engagement, content on this website should not be interpreted as legal, tax, accounting, investment, medical, or other regulated professional advice.

When a decision requires specialized professional advice, you should consult an appropriately qualified professional.

Intellectual property

Unless otherwise indicated, original text, graphics, branding, frameworks, page designs, photographs, videos, and other original materials created for this website are owned by or licensed to Jared Petersen and/or Straightforward, LLC.

Third-party trademarks, logos, product names, photographs, and other intellectual property remain the property of their respective owners.

You may link to publicly available pages on this website and share reasonable excerpts with attribution.

You may not reproduce, republish, sell, scrape, systematically copy, or commercially redistribute substantial portions of the website without permission unless otherwise allowed by law.

Acceptable use

You may not intentionally use this website to:

• interfere with its operation or security;
• attempt unauthorized access to systems or accounts;
• distribute malicious code;
• impersonate another person or organization;
• submit knowingly false or fraudulent information;
• use automated systems in a manner that unreasonably burdens the website; or
• use website content in violation of applicable law or third-party rights.

No warranties

This website and its content are provided on an “as available” basis.

To the extent permitted by applicable law, we do not make warranties that the website will always be uninterrupted, error-free, secure, or suitable for every particular purpose.

Limitation of responsibility

To the extent permitted by applicable law, Jared Petersen and Straightforward, LLC are not responsible for losses resulting solely from reliance on outdated or incomplete website information, interruptions to the website, or the acts, omissions, products, systems, or services of independent third parties outside our reasonable control.

Nothing in these terms is intended to exclude rights or responsibilities that cannot lawfully be excluded.

Changes to these terms

We may update these terms as the website, our services, supplier relationships, or applicable requirements change.

The date at the top of this page identifies the most recent update.

Questions

Questions about these website terms may be sent to:

Straightforward, LLC
Attn: Jared Petersen
info@sfwd.co

Some links, recommendations, products, travel options, suppliers, marketplaces, and other content presented by Jared Petersen or Straightforward, LLC may involve a financial or business relationship.

How affiliate relationships work

Some links on this website may be affiliate, referral, advisor, reseller, agency, commissionable, or partner links.

If you click one of these links, request information, make a purchase, complete a booking, or enter into a relationship with a supplier, Jared Petersen and/or Straightforward, LLC may receive compensation, a commission, referral fee, credit, incentive, or another financial benefit.

In many cases, this does not change the price you pay.

Supplier relationships

Straightforward, LLC works with and maintains relationships with technology suppliers, travel suppliers, distributors, agencies, marketplaces, platforms, and other partners.

The nature of those relationships may vary.

For example, Straightforward, LLC may act as or participate as a:

• technology advisor;
• sales or referral partner;
• independent agent;
• authorized partner;
• affiliate publisher;
• travel advisor or agency;
• reseller;
• consultant;
• commissionable intermediary; or
• other business partner.

Compensation structures can differ by supplier, product, service, or transaction.

Recommendations

Compensation may be available from some of the companies, products, suppliers, or travel providers discussed on this website.

That does not mean every company we discuss compensates us.

Our intent is to recommend or present options because we believe they may be relevant to the decision being considered, not simply because compensation is available.

However, a financial relationship can create a potential conflict of interest, which is why we disclose these relationships.

Affiliate links in articles and content

When content contains an affiliate or compensated relationship that may not otherwise be obvious, we may include a disclosure near the relevant recommendation, link, article, post, video, social-media content, or offer.

Examples may include language such as:

Affiliate disclosure: I may earn a commission if you purchase or book through links in this content.

or:

Partner disclosure: Straightforward, LLC may receive compensation if you purchase through or engage one of the suppliers referenced here.

This approach is important because FTC guidance emphasizes that disclosures of material relationships should be clear and conspicuous where consumers encounter the endorsement or recommendation.

Your choice remains yours

You are never required to purchase through an affiliate or partner link.

You may choose to purchase directly from a provider or through another channel.

Our goal is to help make the options and relevant relationships understandable so that you can make your own decision.

Questions about a relationship

If you would like to know whether a specific product, supplier, booking, or recommendation involves compensation to Jared Petersen or Straightforward, LLC, you may ask before making your decision.

Contact:

info@sfwd.co

Jared Petersen and Straightforward, LLC want this website to be useful to as many people as reasonably possible, including people with disabilities.

Our approach

We are working to improve the usability and accessibility of this website and its content.

As the website evolves, we aim to consider recognized accessibility practices, including guidance contained in the Web Content Accessibility Guidelines (WCAG). WCAG 2.2 describes ways to make web content more accessible for people with a broad range of disabilities.

Areas we consider may include:

• meaningful heading structure;
• readable text and sufficient contrast;
• alternative text for meaningful images;
• understandable link labels;
• keyboard usability;
• clear forms and instructions;
• responsive layouts;
• captions or alternatives for multimedia where appropriate; and
• avoiding unnecessary barriers to accessing information or services.

Accessibility is an ongoing effort

Websites change over time.

New pages, third-party integrations, embedded tools, documents, ecommerce services, travel platforms, and other external content can introduce accessibility challenges.

We view accessibility as an ongoing effort rather than a one-time website setting.

Third-party content

Some content or functionality may be provided by third parties, including technology suppliers, travel suppliers, booking systems, maps, videos, social platforms, ecommerce tools, affiliate platforms, or other embedded services.

We may not control the accessibility of every third-party website or application.

Need assistance?

If you have difficulty accessing information on this website or completing an action because of an accessibility issue, please contact us.

We will make a reasonable effort to provide the information or assistance through an alternative method when practical.

Email:info@sfwd.co

For accessibility requests, use the subject:

Website Accessibility Request

If possible, please tell us:

• the page or content you were trying to access;
• the problem you experienced;
• the device, browser, or assistive technology involved, if relevant; and
• the best way to contact you.

Feedback

We welcome feedback about the accessibility of this website.

Accessibility concerns or suggestions may be sent to:

Straightforward, LLC
Attn: Jared Petersen
info@sfwd.co

DOJ guidance recognizes that accessibility obligations can extend to goods and services businesses provide online, while also acknowledging flexibility in how businesses meet their general nondiscrimination and effective-communication obligations.