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Jared Petersen
Jared Petersen
Straightforward, LLC
  • PROCUREMENT & PARTNER MATCHMAKING

    The right choice starts with the right options.

    I help clarify what you need, navigate crowded supplier markets, compare meaningful tradeoffs, and connect you with partners that fit the outcome—not the other way around.

A MORE PRACTICAL APPROACH

Good procurement should make the decision clearer—not make the process heavier.

Traditional procurement processes can become complicated quickly: long requirement lists, too many suppliers, unclear differences, proposals that are difficult to compare, and stakeholders evaluating different parts of the decision.

Sometimes a formal RFP is exactly the right tool. Sometimes it is not.

I help start one step earlier: What are we actually trying to accomplish, what requirements really matter, and what options deserve serious consideration?

From there, the procurement process can be sized to the decision instead of allowing the process itself to become the project.

WHERE I CAN HELP

The work usually starts before anyone asks for a quote.

Requirements & Outcomes

Clarify what the decision needs to accomplish, who it affects, which requirements actually matter, and where there is room for flexibility.

Market & Supplier Research

Research available providers, alternatives, capabilities, market differences, and possible purchasing paths instead of limiting the decision to whoever happened to reach you first.

Comparison & Shortlisting

Organize the meaningful differences—capability, cost, risk, performance, terms, support, fit, and other relevant factors—so the options become easier to evaluate.

Partner Matchmaking

Connect the right suppliers, specialists, advisors, or partners to the opportunity and help establish the conversation needed to move forward.

ACROSS MARKETS

Procurement is a capability—not a product category.

The underlying procurement problem appears in many different markets.

A company evaluating internet providers, cloud platforms, CRM systems, or cybersecurity partners needs to understand requirements, suppliers, pricing, terms, and tradeoffs.

A group planning a conference, cruise, business trip, or destination experience may be doing much the same thing across hotels, transportation, venues, cruise lines, tour operators, and other travel suppliers.

The products are different. The decision-making discipline is remarkably similar.

Business Technology

Connectivity, cloud, cybersecurity, communications, customer experience, CRM, AI, infrastructure, managed services, and other business technologies can involve multiple suppliers and interconnected decisions.

Travel & Experiences

Hotels, cruises, air travel, ground transportation, venues, tours, destination partners, and other travel suppliers create many of the same research, comparison, and coordination challenges.

FROM NEED TO DECISION

Start with the outcome. Narrow the field intelligently.

Define the Outcome

What needs to change, improve, happen, or become possible?

Clarify the Requirements

Separate must-haves from preferences, assumptions, and nice-to-haves.

Research the Market

Identify relevant suppliers, solutions, partners, and purchasing paths.

Compare the Tradeoffs

Evaluate the differences that materially affect the decision.

Match the Right Partners

Bring the most relevant providers or specialists into the conversation.

Move the Decision Forward

Coordinate the next steps needed for evaluation, quotation, negotiation, selection, or execution.

The goal is not to create the largest possible list of suppliers. It is to understand the market well enough to identify the right set of credible options.

EVALUATING FIT

Price matters. It is rarely the only thing that matters.

The lowest price can still be the expensive choice if the solution does not perform, cannot adapt, creates operational complexity, or introduces unacceptable risk.

When evaluating technology, suppliers, and proposed solutions, I use the Five-Star Method to help frame the decision across five dimensions.

Resilience

Will it keep working when conditions change or something goes wrong?

Performance

Will it consistently deliver the experience, capacity, and results needed?

Flexibility

Can it adapt as requirements, people, locations, and technology change?

Operational Excellence

Can it be implemented, supported, and managed effectively?

Business Value

Does the outcome justify the cost, risk, effort, and resources required?

PARTNERS & SUPPLIERS

Relationships expand the options. They shouldn't determine the answer.

I work across a broad network of technology providers, travel suppliers, specialists, distributors, agencies, platforms, and other partners.

Those relationships can make it easier to identify options, reach the right people, understand capabilities, and move conversations forward.

But the relationship comes after the requirement.

I don't want the question to be, “Which product can I sell you?” I want it to be:

“What are you trying to accomplish, and which options deserve to be considered?”

Some supplier, agency, affiliate, or referral relationships may result in compensation. Relevant relationships are disclosed where appropriate.

WHEN THE PURCHASING PATH MATTERS

The best supplier option still has to fit the way you are allowed to buy.

In government, education, nonprofit, cooperative, and other structured purchasing environments, identifying a good solution is only part of the decision.

Contract vehicles, cooperative purchasing options, approved suppliers, competitive requirements, certifications, funding sources, compliance requirements, and internal approval processes can all affect which path is practical.

When those constraints matter, they should become part of the supplier research early—not something discovered after the preferred solution has already been selected.

READY TO EXPLORE OPTIONS?

Some decisions can start in the Marketplace.

For selected technology solutions, advisory services, travel resources, and partner offers, the Marketplace provides a more direct way to explore an option, request pricing, book a conversation, or continue with a partner.

START WITH THE DECISION

Looking for the right supplier—or trying to figure out what the right supplier should look like?

Tell me what you are trying to accomplish, what you already know, and where the decision feels complicated. We can start there.